Beach Glamour

Excelsior Beach, 2011. The Outdoor Fendi Collection was present at Venice Lido with some of the most exclusive lines, which express the craftsmanship, the whole "Made in Italy", in a contemporary design. On the occasion of the 68th edition of the Venice Film Festival, Fendi Casa has furnished the Film Room, an elegant and impressive space in the garden of the Hotel Excelsior directly facing the beach, designed to welcome guests and media.

The Excelsior beach in occasion of the 68th edition of the Venice Film Festival, was the most sought location for events of this Festival 2011. A tensile structure, installed for the occasion directly on sand in front of the historic Hotel, has allowed the same beach to be the heart of social events, like the opening and closing party of the Film Festival, the show Venezia Fashion Night and the Unicef gala dinner.

Venice Lido, Saturday, September 3rd, 2011. In a fairytale setting, on the Excelsior Beach, in front of the homonymous hotel, the event “Venezia Fashion Night” took place, unique for format and location. It was the triumph of prêt-à-porter for an autumn/winter just around the corner with the collections of international fashion designers: Alberta Ferretti, Blumarine, Krizia, Laura Biagiotti, Moschino, Stella McCartney, Vivienne Westwood.

Fashion designer André Badi has set on the Excelsior beach photo shoot for the launch of the spring-summer 2011 collection. The mood of the press campaign was to create the illusion of being in a time machine in which the past, present and future coexist in harmony throughout the collection. Inspired by nature, time and form, this collection offers bright colors and light as air.